Hi, I’m Nguyen Dang 👋
As a growth marketer with a passion for design, I bring a unique blend of creativity and analytical thinking to every project I work on. With proven experience in SEO, marketing management, and product design, I’m able to develop and implement product strategies that drive results.
Here’s my email: [email protected]
About me
With 7 years of experience in the tech industry as an SEO Specialist and Growth Marketer, I have also developed design and blogging as hobbies. My interests revolve around technology and minimalistic designs, and my career goal is to contribute to products that provide value and solve real-world problems.
I am highly adaptable to new technology and have proven experience in SEO, analytics, web design, content creation, and community building. A notable achievement includes increasing my previous company’s monthly organic traffic from 0 to 53k.
Transparency and honesty are my key pillars, and I thrive in a trusting and open work environment. I work well both independently and under pressure, and I have excellent communication skills for brainstorming and collaborating with teams.
Principles I work by
Work Experience
CyStack Vietnam
3 yrs 11 months
I spent almost 4 years working at CyStack Vietnam, a cyber-security tech startup, where I built the marketing foundation from scratch and gained experience in product design.
Product Owner
Feb 2022 – Jan 2023
I worked on a new company project, Locker, a multi-platform password manager as a second job in the company, while maintaining marketing operations. Here are what I did as a Product Owner:
- Worked closely with CEO, participated in product research, and initiated the foundation of how the product solves user’s problems;
- Built a product backlog that defines core features;
- Designed product wireframes for web, mobile, and a Chrome extension;
- Successfully built a product MVP with early feedback;
- Built a new website and marketing tracking system, and established an SEO strategy to reach 9k monthly organic traffic.
Skills acquired: product research, competitive analysis, product wireframing & prototyping.
Growth Manager
Jan 2021 – Oct 2022
As a Growth Manager, I had the opportunity to learn and put my digital marketing skills into practice, resulting in notable outcomes for the company. It was a transformative experience that allowed me to develop my professional abilities and push my limits to succeed.
- Took part in re-structuring the company marketing division, re-packaging products & services to attract more B2B customers;
- Manage the marketing team of 6 to continuously produce fresh quality content for business, while maintaining PPC advertising on Google Ads, Facebook Ads, and Twitter Ads;
- Created inbound marketing funnels that constantly acquired marketing-qualified leads that have a high conversion rate of 8%;
- Implemented a tracking system, analyzed lead sources, and optimized campaigns while reducing marketing expenses by 15%;
- Searched for new global markets during the COVID-19 pandemic, and successfully brought 30 MQLs monthly, which led to a 50% revenue boost during this period.
Skills acquired: marketing management & analytics, multi-channel marketing, budget optimization, branding, and product marketing.
Digital Marketer
Mar 2019 – Jan 2021
This is the beginning of my journey at CyStack. The position has given me opportunities to work as a content writer, SEO specialist, and digital advertiser at the same time. It also encouraged me to learn and make mistakes.
- Built SEO strategy & content plan for the company;
- Created high-quality long-form content, eBooks, and industry reports that got cited by Wikipedia and national news, which helped to attract millions of viewers;
- Wrote SEO articles that drove monthly organic traffic from 0 to 13k;
- Established connections with dozens of Vietnamese reporters from well-known news websites.
Skills acquired: content writing, SEO on-page & off-page, link building, and SEO strategy.
Foody Corp.
11 months
Working at Foody Corp. was a wonderful opportunity for a fresh graduate like me to learn marketing back then. In fact, this was my first official full-time marketing job, which helped me to learn about the marketing landscape.
Content Marketer
Apr 2018 – Feb 2019
My role was a Content Marketer for a restaurant reservation app called TableNow. Later, the project had been integrated into ShopeeFood (formerly Now, or NowTable) before it was terminated by stakeholders from SEAgroup.
- Wrote in-app push notifications for the restaurant reservation app;
- Implemented Google Search Ads and Facebook Video Ads to drive traffic and conversions for partners;
- Wrote blog posts with SEO optimized about cuisine, restaurants, and foods;
- Wrote seeding posts on Facebook groups to attract thousands of likes and comments.
- Established connections with dozens of Vietnamese reporters from well-known news websites.
Skills acquired: copywriting, Google Search Ads, Facebook Ads.
Projects
Here comes the projects with my touches:
Locker Password Manager
Product Owner • UX Designer
Product MVP in the first 3 months
Normal Content
Founder • Blogger • Community Builder
20k members on Facebook Page and Group
Future Software Engineers
Co-founder • Marketing • Operation
200+ happy customers
Company Website
Growth Manager • SEO Specialist
52k organic traffic and a 50% revenue boost
Achievements
Grew organic visitors from 0 to 52k per month
See the milestones for reference:
- I started my job at my previous company as a solo Content Marketer (mostly SEO) in March 2019. The website then has almost 0 traffic. Managed to work things out and reach 14k monthly traffic in the first 6 months.
- The company had been experiencing difficulties for some time then and had undergone a restructuring of its Board of Directors. In addition to that, the COVID-19 pandemic has also impacted the company’s operations. Our mission then was to find a new profitable market. I had been engaging more in the managing side of the job since then.
- We made it through with a whole new profitable market. I was managing a team of 3 in-house members with 3 remote writers at a time. Along with my job shifting to the new product as a Growth Marketer and Product Designer at the same time, while maintaining the company website operation. At that time, we managed to achieve 52k monthly organic traffic. After that, I decided to take a break and pursue other personal interests.
Wrote high-quality articles, got cited by Wikipedia organically
As a content strategist for my company’s website, I developed premium-quality content pillars that earned organic links and citations from authoritative sources, including Wikipedia. This achievement not only boosted our domain authority but also served as a testament to the effectiveness of my work.
Built a solid foundation for the new product
My team and I have built a rock-hard foundation for the first made-in-Vietnam password manager.
Certificates
Get to know more about me
The best way to know more about me is through my off-work activities, which include blogging, WordPress design & development, community building, and photography.
Featured blog posts
Read my blog
WordPress sites
Here are some sites that I built from scratch with WordPress. From research audience & brand, wireframing, to production with marketing ready.
I love GeneratePress and Elementor as they are ridiculously fast and flexible.
fsecourse.com
This is an online course for software engineers and software developers. Built on Elementor, the site included multiple interactive modules that compressed massive content. That allows us to present prospects with insightful context so they feel inclined to register for the course.
khoxuongtot.com
This is a real-estate agency website. I built it with the GeneratePress theme with lots of customization. The website allows customers to search for rent and for-sale real-estates in their desired area. To achieve that, it has to include custom post types, custom taxonomies, a custom search filter, custom post templates, etc.
The UI might not be finalized at the time you visit, as I planned to enhance them in the future.
Video channels
In my journey, I have touched here and there. Here are my ongoing video projects:
A Tiktok Channel for Engineers
4k follow, 10k likes.
Photography
I take photos as a hobby to capture my friends, my family, and beautiful scenes. Here are some of my favorite ones:
Quotes that inspired my life:
“If you can’t explain it simply, you don’t understand it well enough.”
Albert Einstein
“A user’s experience should be so good it feels natural, and they don’t even realize how good it is.”
Unknown
“Details matter, it’s worth waiting to get it right.”
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
“I’m actually as proud of many of the things we haven’t done as the things we have done.”
Steve Jobs
Contact for work
I’m looking for opportunities where I can leverage my skills and practices to create products that delight users.
My desired full-time roles: Growth Marketer or Product Design.
I also do freelance WordPress development & content creation.
Reach me:
E-mail Linkedin Behance Blog Facebook